Trust & Admiration
It occurred to me today that I’m thankful for the fact that I have a ‘tight knit’ community of business women around me, ones that I trust and admire.
My Inner Circle
I’d much rather have this than a large collection of business cards sitting on my desk that promote a business that I have no experience of, or have no relationship with. My ‘inner circle’ are respected business women who bring something into my life, whether business experience, expertise, friendship or mutual respect. Many have taken years to develop their business and their brand.
One time touch-points
Who would prefer a pile of business cards, representing many one-time ‘touch points’ over cultivated, solid and reliable business relationships, ones that you’ve worked hard to develop? Not me, that’s for sure.
I’ve got your back!
Networking, as a business, has taught me that networking is solely about relationships! Not one time meet ups, but proper, getting to know you, relationships. Relationships with other businesses, ones that I would not hesitate to refer to, wholeheartedly recommend and actively endorse!
Out of the blue
There is nothing nicer than getting a call or receiving an email, to say that somebody I know has been singing my praises and told the caller they have to speak to me, whether for potential business advice or just the fact we would ‘get on’ and should connect.
Trust & Rapport
I know that referred work is almost always a certainty, when backed with a glowing testimonial. In fact I get 99% of my clients from recommendations, testimonials or from people I know well. We have built a trust and rapport but ultimately a relationship.
For me, it’s personal…..
Personally this is how I like to ‘do’ business with others. My work is personal, and that’s how I like it. As mentioned earlier, I have a good reason to be thankful.
Photo by Hello Revival on Unsplash